Strategic SEO Plan
An effective SEO campaign is built on two pillars:
Strategic Planning and Content Creation.
At Siana, every campaign begins with a Strategic SEO Plan; a custom roadmap built by experts to drive leads, boost visibility, and improve rankings. It outlines exactly what to do each month, when to do it, and how to measure success.
Here’s how we build your custom SEO roadmap:
1.Keywords Map
There are 50–200 keywords that could transform your lead generation - we find the top 50, prioritize them based on business impact, and strategically match them to your current or future web pages.
| Keyword | Vol |
|---|---|
| concrete foundation contractor | xxx |
| design build contractor | xxx |
| pre-construction services | xxx |
| site development | xxx |
| Keyword | Vol |
|---|---|
| residential GC | xxx |
| commercial GC | xxx |
| small job GC | xxx |
| large-scale GC | xxx |
| Keyword | Vol |
|---|---|
| GC near me | xxx |
| how to hire GC | xxx |
| best GC in [city] | xxx |
| licensed GC [state] | xxx |
2.Content Rollout Strategy
Jul, Aug 2025
2 Data Pieces
2 Comparison Tables
5 Industry Landing Pages
Sept, Oct 2025
2 Data Pieces
2 Comparison Tables
5 Industry Landing Pages
Nov, Dec 2025
2 Data Pieces
2 Comparison Tables
5 Industry Landing Pages
Jan, Feb 2026
2 Data Pieces
2 Comparison Tables
5 Industry Landing Pages
Once we’ve selected your keywords, we group them into topical pillars and build a content schedule that outlines when each page will go live. Keywords are prioritized based on ranking potential and impact , so you start seeing results in months, not years.
3.Content Mapping
Once the 50 keywords are prioritized and scheduled, we define the strategic role of each page , and what content belongs on it. Some pages are built to attract high volumes of traffic, others focus on lower traffic but high-converting visitors, and some exist solely to support conversions from existing traffic.
| Value Rank | Keyword | Page Type | New/Existing | Site Location | Action Plan |
|---|---|---|---|---|---|
| #1 | The keyword goes here | Landing Page | New | Homepage | Optimize copy on x page to do y. |
| #2 | The keyword goes here | Guide Blog | New | Services | Optimize copy on x page to do y. |
| #3 | The keyword goes here | Comparison | Existing | Blog | Optimize copy on x page to do y. |
| #4 | The keyword goes here | Data | New | Research Center | Optimize copy on x page to do y. |
| #5 | The keyword goes here | Guide Blog | New | Industries | Optimize copy on x page to do y. | #6 | The keyword goes here | Landing Page | New | Industries | Optimize copy on x page to do y. |
4.Technical SEO Analysis
We optimize your site for speed, mobile, and security — and ensure it aligns with Google’s quality standards for higher rankings.
Want the full breakdown?
Fill out a request for proposal to learn more about our Strategic SEO Plan.