Strategic
SEO
Rank Higher.
Get more projects.
Siana Marketing is the only SEO agency built for the construction industry. Over 12 months, we create and optimize content that blends lead generation, local SEO, and AI search visibility. Every page and article is written to attract qualified leads, build trust with developers and contractors, and convert opportunities into measurable revenue.
How It Works:
The two phases our SEO Strategy
1.Strategic Planning
Great results start with a solid foundation. In the first month, we focus entirely on strategy to set the stage for measurable growth.
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We identify high-value keywords construction decision-makers are actually searching for (e.g., “excavation contractor Dallas,” “commercial concrete services”).
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Full technical, conversion and competitor assessment of your site to identify gaps and opportunities.
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A detailed SEO plan outlining the exact steps to generate steady, qualified leads.
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Define the geo-targeted service and city pages needed to dominate your markets.
2. Content Creation
Once the plan is in place, we move into execution: transforming strategy into results.
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Custom, high-quality content written by professional AEC writers and placed for both conversion and aesthetics.
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Refining site structure, metadata, and copy for maximum search visibility.
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Building authority through quality backlinks, citations, and industry presence.
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Tracking rankings, traffic, and conversions to measure success.
Higher Google & AI Rankings
Show up at the top for the services your clients are actively searching for.
More Qualified Leads
Increase inbound calls and estimate requests from high-value prospects.
Stronger Industry Authority
Build credibility with content that positions you as the expert in your space.
Long-Term Growth
SEO compounds, building an asset that drives traffic and leads every month.
Results You Can Expect
Why SEO is Essential in Construction
Most construction companies rely on referrals and word-of-mouth. While those are powerful, they’re unpredictable. SEO creates a consistent pipeline of opportunities by:
Win digital bids
Developers and decision-makers research online before sending out bid invitations. If you’re not visible, you’re not on the shortlist.Stay future-ready
AI search and Google’s updates are changing how people find services. SEO keeps your company discoverable no matter how the landscape evolves.Build lasting equity
Unlike paid ads, SEO compounds over time, turning your website into a long-term growth asset.
Featured Resource: SEO Guide for Architects
Whether you’re new to SEO or looking for expert help to maximize your results, this guide is a great introduction to building visibility and attracting the right clients across architecture, engineering, and construction.
Common Questions
Q: How long until results show?
Most clients see significant ranking and lead growth within 3–6 months.
Q: Do you work nationwide?
Yes. We tailor strategies to local markets while applying AEC-specific best practices.
Q: How is Siana different from other SEO agencies?
We’re architect-founded and AEC-exclusive, meaning every strategy is built for how construction companies actually win projects.
Ready to Grow?
Partner with the only SEO agency built exclusively for construction.