Construction

SEO

Rank Higher. Get more projects.

Siana Marketing is the only SEO agency built for the construction industry. Over 12 months, we create and optimize content that blends lead generation, local GEO targeting, and AI search visibility. Every page and article is written to attract qualified leads, build trust with developers and contractors, and convert opportunities into measurable revenue.

How It Works:

The two phases of SEO Success

1.Strategic Planning

Great results start with a solid foundation. In the first month, we focus entirely on strategy to set the stage for measurable growth.

  • We identify high-value keywords construction decision-makers are actually searching for (e.g., “excavation contractor Dallas,” “commercial concrete services”).

  • Full technical, conversion and competitor assessment of your site to identify gaps and opportunities.

  • A detailed SEO plan outlining the exact steps to generate steady, qualified leads.

  • Define the geo-targeted service and city pages needed to dominate your markets.

2. Content Creation

Once the plan is in place, we move into execution: transforming strategy into results.

  • Custom, high-quality content written by professional AEC writers and placed for both conversion and aesthetics.

  • Refining site structure, metadata, and copy for maximum search visibility.

  • Building authority through quality backlinks, citations, and industry presence.

  • Tracking rankings, traffic, and conversions to measure success.

Results you can expect

1
Higher Google Rankings

Appear at the top for the keywords that matter most to your business.

2
Steady Qualified Leads

Generate qualified leads that turn into awarded projects.

3
Stronger Industry Authority

Build trust and credibility in your field.

Why SEO is Essential in Construction

Most construction companies rely on referrals and word-of-mouth. While those are powerful, they’re unpredictable. SEO creates a consistent pipeline of opportunities by:

  • Leveling the playing field: Even smaller firms can outrank national competitors in local markets.

  • Winning digital bids: Decision-makers now research online before choosing who to invite to bid. If you’re invisible, you’re not considered.

  • Future-proofing visibility: AI search and Google updates are changing how people find services. SEO ensures you stay discoverable.

  • Reducing dependence on paid ads: Unlike PPC, SEO builds compounding equity in your brand’s online presence.

Featured Resource: SEO Guide for Architects

Book titled "SEO for Architects" with a white cover and a graphic of blue skyscrapers. The subtitle reads "A Complete Step-by-Step Guide" and the author's name is Siana, Marketing.

Whether you’re new to SEO or looking for expert help to maximize your results, this guide is a great introduction to building visibility and attracting the right clients across architecture, engineering, and construction.

FAQs

Q: How long until results show?
Most clients see significant ranking and lead growth within 3–6 months.

Q: Do you work nationwide?
Yes. We tailor strategies to local markets while applying AEC-specific best practices.

Q: How is Siana different from other SEO agencies?
We’re architect-founded and AEC-exclusive, meaning every strategy is built for how construction companies actually win projects.

Ready to Grow?

Partner with the only SEO agency built exclusively for construction.