About Us
Siana Marketing is the only Generative Engine Optimization agency built exclusively for architecture, construction, design, and home services firms.
Most marketing agencies treat architecture and construction firms like any other client. They apply generic playbooks to highly specialized businesses — and wonder why the leads don't convert. Siana was built on a different premise: that the firms shaping our built environment deserve marketing that actually understands what they do.
Meet The Leadership Team
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Founder & CEO
Daniela holds a Master of Architecture from UC Berkeley and a Bachelor in Architecture from the Technical University of Munich. With first-hand experience in the construction industry and a marketing background at firms like Apple and HENN Architects, she brings a global, design-driven approach to marketing. Fluent in three languages, Daniela helps construction businesses grow through targeted SEO and content strategies.
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Partner
Evan Bailyn is the founder and CEO of First Page Sage, the largest SEO firm in the U.S., with clients like Microsoft, Salesforce, and US Bank. A pioneer of modern SEO, he built and sold five internet businesses in the 2000s. Evan has been featured in Forbes, The New York Times, and The Wall Street Journal, and is a bestselling author and keynote speaker. He also advises Siana, helping contractors, architects, and developers grow through thought leadership SEO and content strategy.
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SEO / GEO Strategist
Senior SEO & AI Search Strategist with 10+ years of experience helping brands get found, chosen, and trusted. Sabrina specializes in building visibility across every search experience, from traditional SEO to AI-powered discovery (GEO/AEO).