About Us

Siana Marketing is the only Generative Engine Optimization agency built exclusively for architecture, construction, design, and home services firms.

Most marketing agencies treat architecture and construction firms like any other client. They apply generic playbooks to highly specialized businesses — and wonder why the leads don't convert. Siana was built on a different premise: that the firms shaping our built environment deserve marketing that actually understands what they do.

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Meet The Team

Daniela Pedroza, the Founder of Siana Marketing. She holds a Master of Architecture from UC Berkeley and her goal is to help design and construction businesses grow sustainably. She is a marketing expert, specializing in digital marketing and brand.

  • Founder & CEO

    Daniela holds a Master of Architecture from UC Berkeley and a Bachelor in Architecture from the Technical University of Munich. With first-hand experience in the construction industry and a marketing background at firms like Apple and HENN Architects, she brings a global, design-driven approach to marketing. Fluent in three languages, Daniela helps construction businesses grow through targeted SEO and content strategies.

Mairis C.

Evan Bailyn a SEO and GEO expert. A smiling man in a blue blazer standing with arms crossed in a room with bookshelves and a framed photo in the background.

  • Partner

    Evan Bailyn is the founder and CEO of First Page Sage, the largest SEO firm in the U.S., with clients like Microsoft, Salesforce, and US Bank. A pioneer of modern SEO, he built and sold five internet businesses in the 2000s. Evan has been featured in Forbes, The New York Times, and The Wall Street Journal, and is a bestselling author and keynote speaker. He also advises Siana, helping contractors, architects, and developers grow through thought leadership SEO and content strategy.

Veronica M.

  • SEO / GEO Strategist

    Senior SEO & AI Search Strategist with 10+ years of experience helping brands get found, chosen, and trusted. Sabrina specializes in building visibility across every search experience, from traditional SEO to AI-powered discovery (GEO/AEO).

Eirini M.